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Privacy Policy

We hold the privacy of your personal information in the highest regard. The following discloses our information gathering and dissemination practices for this website, and is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us, and help you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers' needs.

What Information Do We Collect?
When you visit this web site you may provide us with two types of information: 1) personal information you choose to provide that is collected on an individual basis, and 2) web site use information collected on an aggregate basis as you and others browse our web site.

1. Personal Information You Choose to Provide

On some of our pages, you may be able to order products, register to receive information, join discussion groups or otherwise participate in an interactive manner. On these pages, the types of personal information you may elect to provide include: 

Registration Information
When you register for any of our products, services or newsletters you will provide us information about yourself which might include name, address, email address and phone number.

Credit Card Information
If you choose to purchase a product or service, you may need to provide personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information:

-Name
-Mailing address
-Email address
-Credit card number
-Name on credit card
-Credit card billing address
-Business and home phone number

We use the information you provide about yourself, when placing an order, to complete that order. We do not share this information with outside parties except to the extend necessary to complete that order.

Email Information
If you choose to correspond with us through email, we will use your return email address to answer that correspondence. Such addresses are not used for any other purpose, and are not shared with outside parties. We may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.

2. Web Site Use Information

Similar to other commercial web sites, our web site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server log files to collect information about how our web site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our web site, and the web sites visited just before and just after our web site.

How Do We Use The Information That You Provide To Us?
Broadly speaking, we use personal information for purposes of administering our business activities: to provide the products and services you requested; to process your payment;  to monitor the use of our services; to improve our content and service offerings. Personally identifiable information or business information will not be shared with outside parties except as required by law.

Web site use information (non-identifying information such as browser type and operating system) is used to compile aggregate data regarding site traffic and site interaction so that we can offer better site experiences and tools in the future. Furthermore, such non-identifying information may be shared with others on an aggregate basis.

Note Regarding Third-Party Advertisers:
We may use third-party advertisements to help support our site and provide a more enriching experience for the user. In addition to our own cookies, those third-party advertisers (i.e. Google* and others) may be placing and reading cookies on users’ browsers or using web beacons to collect information (not your name, address, email address, or phone number) about your visits to this and other websites. This information is generally used by advertisers for geotargeting purposes (showing Boston real estate ads to someone in Boston, for example), or for the purpose of providing advertisements about goods and services of particular interest to the user (such as showing cooking ads to someone who frequently visits cooking sites).

Regarding Google* in particular, and the DoubleClick DART* cookie...

  • Google, as a third-party vendor, uses cookies to serve ads on this site.
  • Google's use of the DoubleClick DART* cookie enables it to serve ads to users based on their visit to this site as well as other sites on the Internet.
  • Users may opt out of the use of the DART* cookie by visiting the Google ad and content network privacy policy.

What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a web site, that site's computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Browsers are usually set to accept cookies. However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively when viewed by the users.
 A cookie cannot retrieve any other data from your hard drive or pass on computer viruses.

How Do We Use Information We Collect from Cookies?
As you visit and browse our web site, the site uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our web server's log files, allow us to calculate the aggregate number of people visiting our web site and which parts of the site are most popular. This helps us gather feedback to constantly improve our web site and better serve our clients. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

User Options For Cookie Management: You can always refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys.

IP Addresses
IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the web pages you request) can be sent to you.

Sharing and Selling Information
We do not share, sell, lend or lease any of the information that uniquely identifies a user (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested.

How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us at the address below.

What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the public.

What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by web sites linked to or from our web site or the information or content contained therein. Often links to other web sites are provided solely as pointers to information on topics that may be useful to the users of our web site.

Please remember that when you use a link to go from our web site to another web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including web sites, which have a link on our web site, is subject to that web site's own rules and policies. Please read over those rules and policies before proceeding.

Your Consent
By using our web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.

Our Commitment To Data Security:
Please note that your information will be stored and processed on our computers in the United States. The laws on holding personal data in the United States may be less stringent than the laws of your Country of residence or citizenship. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Choice/Opt-In/Opt-Out 
This site allows users to opt out or unsubscribe to any and all interactive areas (e.g. newsletters or email updates), which completely alleviates the need to gather any personally identifiable information from our users. After unsubscribing we will discontinue sending the particular messages as soon as technically feasible.

Surveys & Contests
From time-to-time our site may request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

A Special Note About Children
Children are not eligible to use our services unsupervised and we ask that children (under the age of 14) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians.

Acquisition or Changes in Ownership
In the event that the web site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Policy Modifications
We may change this Privacy Policy from time to time. We will post any changes here, so be sure to check back periodically. However, be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.

Privacy Contact Information
If you have any questions, concerns or comments about our Privacy Policy, you may contact us at the following email address:

__________

* Google, DoubleClick and DART are trademarks or registered trademarks of Google Inc.

 

 

 

 

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